Ms H from Naples, Fla, Runs a successful Property Company selling mid level and high end houses and condo’s, but is struggling with taking her business to the next level. She has very limited technical ability and the company has no in house IT expertise.
Our brief was to review their current internet presence and produce a report for a way forward.
The company’s website needed to be completely re written as it had been previously produced by “a family friend” and just wasn’t fit for purpose from either a functional or graphical point view.
There was no social media presence at all, and we started off by enhancing their current branding and setting up; Facebook, Twitter and Youtube accounts.
We also produced a 12 month Marketing strategy detailing a step by step process that needed to be followed to get the very most from their new online presence.
The outcome: A very happy client, with a new website, that allowed their properties to be listed in such a way that it increased their appeal to their demographic, a fantastic Social media presence, that massively helped with search engine ranking, again, so increase their visibility online and just as importantly, offline.
Ms K from Marco Island Fla, runs a charity helping disadvantaged local children. They had a website, again written by a friend, that was very difficult to update and no social media presence, something that could prove very beneficial to them.
The first thing we did was to re write their website using WordPress, and ran a training course for their key charity members, so allowing them to maintain the website themselves.
We also setup Facebook, Twitter and Youtube accounts, and not only trained them how to use them, but also explained why it was so important to do so.
The next step was for us to produced a 12 month Marketing strategy detailing a step by step process that needed to be followed to get the very most from their new online presence.
The outcome: the charity now had a action plan in place and the ability to run their own marketing campaigns, as well as maintain their own website….happy bunnies.
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